To reach a wider audience with our Yaki conservation messages, we installed seven permanent roadside billboards at strategic places across Minahasa, displaying Yaki photos and important conservation messages. Four billboards were placed at busy roads in Kakas Barat, Lembean Timur, Tondano Utara, and Tondano Selatan covering the central to southern part of Minahasa regency. Three other billboards were installed in the west part of the regency, namely Mandolang, Pineleng and Sonder. One billboard, featuring a photo of the Head of the regency together with his message about how important it is to join the Yaki conservation efforts, was placed in Tondano, the capital of the regency.

After the involvement at the Yaki Youth Camp, the new ambassadors started to take the lead in coordinating and implementing the outreach activities such as education stands in the markets and distributing education materials in public places.

A Yaki themed photo exhibition was held in the center of Minahasa regency. Featuring Yaki photos from the wild taken by wildlife photographer Andrew Walmsley and our programme director Harry Hilser, as well as Yaki drawings and paintings from various artists, the exhibition was on display throughout March 2022.

The nine-days long exhibition involved coordination between the SY staff, the ambassadors and the volunteers, who were shifting hours staying in the area, ready to explain more about the Yaki and our conservation efforts. On the fifth day of the exhibition, a visit from the Head of the Environmental Services Department attracted the journalists. He considered the exhibition very creative, in the midst of a difficult pandemic.

As part of the post campaign phase, we organized a socio-demographic survey to measure the impact of the Yaki Pride Campaign. Data were collected from a total of 400 respondents in ten villages of Minahasa regency.

A simple analysis compared with the post-survey shows an increase in the number of people who have heard information about the Yaki and are aware of its presence in the area. The number of people who are consuming or trading the Yaki has also decreased compared with before the campaign and with previous years.

Meanwhile, measuring the level of awareness, some more encouraging results were obtained. The Minahasan people showed great support; 66% answered that they think hunting Yaki needs to be stopped and 34% answered that wildlife trade also needs to be stopped.